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Phase 4


Phase 4 – ID Code Of Conduct Principles (IN PROGRESS)
The ID Code of Conduct Principles (Phase 4) is a set of evidenced guiding principles based on consultation, design & development workshops, and 121 interviews with experts. The development of the International ID CoC Principles is Phase 4 of a six-phased programme of research. The work is funded by sponsors of the ID Code of Conduct Research.


We’re pleased to confirm that Beruku Identity will be our official research partner for this phase. Beruku brings deep expertise in inclusive design and identity, and will lead the development of the principles through interviews and collaborative workshops.

 

What are the ID Code of Conduct Principles?
A set of guiding principles that highlight end-user requirements, that in turn will help deliver a good end-user experience for all and ensure good representation within identity product teams.


The Code of Conduct will be based on consultation with key influencing organisations across different cultures, ages, genders, financial backgrounds, and ethnicities. It will also involve consultation with solution providers to understand what guidance they need to support them, via a series of round table workshops and 121 expert interviews.
The output principles will be gathered in a report that evidences the rationale for the principles, along with quotations and citations from the round tables and interviews.

 

Who will use the ID Code of Conduct Principles?


The ID Code of Conduct Principles (Phase 4) are aimed at:

  • CEOs, CROs, CTOs, CPOs

  • Compliance/Risk functions responsible for standards across the organisation

  • CX, UX, Service Designers, and product team leads responsible for the design, development, build, and testing of identity solutions

 

Call to Action: We are seeking experts
We are currently seeking experts who work in product design teams to join a series of virtual round table workshops. If you meet the below profile and are interested, please email Kat:
📧 katherine.chatterton@womeninidentity.org

 

Who will develop the ID Code of Conduct Principles?
Round table participants and interviewees might include:

  • Policy Makers (Canada / Australia / Asia / Europe / US & PAN-Africa)

  • Framework Developers

  • Regulators and industry bodies

  • Product Designers (with a focus on sponsor company teams)

  • IDV journey developers

  • Banks and organisations using identity products

  • Customer representatives

Who will use the ID Code of Conduct Principles?

ID Code of Conduct (Phase 4) - CEOs, CROs, CTOs, CPOs, Compliance/Risk functions responsible for standards across the organization and CX, UX, Service Designers and product team leads responsible for the design, development, build and testing of identity solutions.

 

 

Green roundtable graphic

The ID Code of Conduct will be a pragmatic, actionable international set of guidelines for identity teams.

Virtual International roundtables – Call to Action:

Through 2025/26 Women in Identity will run a series of virtual roundtables with product owners, service designers, framework developers, regulators and policy-makers.

If you design or are involved with designing the authentication/IDV solution customer journey, we’d love to hear from you.

We will run 121 interviews with regulators and policy-makers and experts from relying parties, public sector and private sectors.

If this is you, we welcome expressions of interest to participate in this research to develop an ID Code of Conduct.

Please email katherine.chatterton@womeninidentity.org